Natural, organic, & co. The ultimate terminology guide
In this article, we cut through the confusion by defining each term precisely and breaking down what the EU's laws actually require (and don't require) from the products you buy.
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If you believe in quality over quantity, in holistic solutions that connect skin health to a healthier world, and in investing in products that are both clinically smart and ethically sound, you've found your skincare brand.
Studies and tests in cosmetics: essential terminology
Ever wondered what 𝘤𝘭𝘪𝘯𝘪𝘤𝘢𝘭𝘭𝘺 𝘵𝘦𝘴𝘵𝘦𝘥 actually means, and why it's not the same as 𝘥𝘦𝘳𝘮𝘢𝘵𝘰𝘭𝘰𝘨𝘪𝘤𝘢𝘭𝘭𝘺 𝘵𝘦𝘴𝘵𝘦𝘥? If you want to be informed and avoid marketing traps as a consumer, read on.
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The lab coat lie
Authority bias is our tendency to attribute greater accuracy to the opinion of an authority figure — not because the content is correct, but simply because of who said it. Read on for mind-boggling statistics.
Read More »Why we would never pay Meta for ads
Every euro you give to Meta is fuelling a machine that enables genocide, amplifies hate speech, destroys democracies, and profits from human suffering.
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How we outsourced our skin to the highest bidder
Welcome to the new beauty industry. Where we've replaced doctors and common sense with a chatbot that can't feel skin but can certainly sell products.
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Skinimalism: less really is more
Most people can keep their skin healthy with simple straightforwards steps: cleanse + moisturise + SPF in the morning, and cleanse + moisturise at night. That's it.
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